About
Founder and lead developer, Guffogg Consulting Group
Web developer, UX/UI designer, and HubSpot specialist helping organizations build websites, marketing systems, and digital experiences that work together, from the first wireframe through launch and beyond.
The story
Chelsea built her early career in outdoor and experiential education. As a field instructor at SOAR, an outdoor education boarding school, she guided students through unfamiliar terrain, adventurous activities, and at times academics, and was promoted to director of regional programs, leading the staff and operations behind those experiences. That work built a calm, solution-oriented approach: spot the challenge early, communicate clearly, and keep the people involved at the center.
She brought that mindset into UX/UI design, then web development, and founded Guffogg Consulting Group to give clients one partner for both their website and the marketing systems behind it.
Today her work spans website design and development on platforms like WordPress and HubSpot, HubSpot setup and optimization, email design and automation, SEO, content marketing, and ongoing site care, plus travel planning as a Fora advisor. Whatever the project, the goal stays the same: thoughtful, reliable work that helps clients grow, for organizations ranging from small local teams to enterprise brands.
What carries over
Plain-language updates, documented decisions, and no surprises from kickoff to launch.
Every layout and workflow starts with the people who will use it, from site visitors to the team behind it.
Change requests and tight deadlines handled with flexibility and a steady plan.
Experience
2026 to present
Leading a HubSpot optimization and workflow enablement project, streamlining pipelines, automations, and processes across care and client teams, with training and documentation so the tools get used, not abandoned.
2025 to present
Planned the site structure and created basic wireframes, then built a component-driven site with 15+ reusable templates to WCAG 2.1 standards. Applied Guidehealth’s existing brand and style guides, implemented SEO, schema markup, and analytics, and delivered the project on a four-week timeline.
2025 to 2026
Built responsive landing pages, custom modules, and forms in HubL, HTML, CSS, and JavaScript, plus a modular library of 20+ reusable email modules that keeps every brand consistent, working closely with marketing and design teams.
Earlier roles in education and program leadership, plus every certification, are in Chelsea’s resume.
Education
B.S., Recreation Management, Appalachian State University, 2016
Concentrations in Leadership Studies and Outdoor Experiential Education
Skills and tools
Certifications
Beyond work
When she’s not building websites, Chelsea is usually out on a trail. Hiking, camping, and exploring new places with her family and dog are her favorite ways to recharge, and a lifelong love of travel carries straight into her work as a Fora advisor. Back home, you’ll find her with a good book in hand or gathered with friends and family, already planning the next adventure.
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