Case study: Healthcare AI and value-based care
A custom B2B website built from scratch in four weeks and grown into an ongoing partnership spanning landing pages, lead capture, and accessibility.
Chelsea was flexible and iterative in her design work, taking in feedback from stakeholders across our business. She left us INCREDIBLY detailed guides and notes to empower our ongoing success from her work, and trained multiple folks on the tools in use to upskill us.
At a glance
11
custom pages at launch
4
weeks to launch
15+
reusable templates
AA
WCAG 2.1 accessibility
Client
Guidehealth
Industry
Healthcare AI and value-based care
Scope
UX/UI design, development, and ongoing care
Platform
WordPress and Elementor Pro
Overview
Guidehealth partners with physician practices and healthcare organizations to deliver AI-enabled, value-based care. With several audiences to serve and four weeks to launch, the company needed a website that explained a complex model clearly and that its own team could manage after handoff.
See it in action
A walkthrough of the live site, from the homepage through key pages and navigation.
The challenge
Three requirements shaped the project from day one.
Practices, providers, partners, and prospects each needed a clear path to the information that mattered to them.
Four weeks from kickoff to launch, with C-suite reviews, change requests, and approvals along the way.
A non-technical team needed to update content confidently after launch, without a developer for every change.
The approach
Worked directly with C-suite leaders to translate complex messaging into user-centered layouts and clear conversion paths.
Planned the site structure and created basic wireframes before development began.
Translated Guidehealth’s existing brand and style guides into consistent typography, color, spacing, and components across the site.
Built a responsive site with 15+ reusable templates in Elementor Pro, designed to WCAG 2.1 AA standards.
Implemented SEO, schema markup, alt text, and analytics, then tested across browsers and devices.
Delivered handoff documentation and content governance guidelines so the team could manage the site with confidence.
Beyond launch
After launch, the site kept growing alongside Guidehealth’s programs. The Medicare ACCESS page is the clearest example: a dedicated program page built to turn interest into enrollments.
Technical challenges
Challenge: the hosting environment blocked standard email ports, so form notifications couldn’t send reliably.
Solution: custom form handling that logs every submission to the database first, with secure email delivery through WP Mail SMTP and Microsoft 365, so no lead is lost.
Challenge: a hosting firewall restricted common scripting and styling approaches.
Solution: a CSS and script architecture designed to work within those security rules without sacrificing functionality.
Challenge: navigation and sticky header behavior broke down across screen sizes.
Solution: rebuilt responsive navigation and header behavior that holds up on every device.
Challenge: keeping an image-rich site fast and accessible as it grew.
Solution: media library optimization, descriptive alt text, and ongoing WCAG AA remediation.
The results
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